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April 18 2022
VOICEINSPORT and WHOOP launch Hi-VIS BLUE™ band in honor of the 50th Anniversary of Title IX

WHOOP partners with VOICEINSPORT (VIS), and 50 athletes and VIS Experts to empower girls with the knowledge to better understand their bodies through an exclusive VIS bandwhere a portion of proceeds from every sale will go directly towards funding a girl in sport with a VOICEINSPORT membership. 

VOICEINSPORT and WHOOP team up with 50 Athletes and VIS Experts to launch a WHOOP x VOICEINSPORT band in honor of the 50th Anniversary of Title IX. 

WHOOP partners with VOICEINSPORT (VIS), and 50 athletes and VIS Experts to empower girls with the knowledge to better understand their bodies through an exclusive VIS bandwhere a portion of proceeds from every sale will go directly towards funding a girl in sport with a VOICEINSPORT membership. 

Membership to VOICEINSPORT unlocks access to the best VIS League mentors and VIS Experts in sport psychology, nutrition and sport science.

(NEW YORK CITY) April 19th, 2022 - In honor of the 50th Anniversary of Title IX, VOICEINSPORT, a global sports company, announces the launch of the limited edition WHOOP x VOICEINSPORT band in partnership with WHOOP, the human performance company. The Hi-VIS BLUE™ band embellished with the VIS name is compatible with WHOOP 4.0, a personalized digital fitness and health coach, and serves as a call to action to support women and girls in sport. A portion of the proceeds from every band will go directly towards funding VOICEINSPORT memberships. 

The launch of the WHOOP x VOICEINSPORT band kicks off a collaborative campaign led by 50 women athletes, VIS Experts and VIS Creators from across the sports industry where they will share stories about their experiences in sport with sleep, recovery, periods and more on the VOICEINSPORT digital platform. 

Women athletes, VIS League mentors and VIS Experts involved in the collaboration include Team USA T&F member Colleen Quigley, WNBA player Elizabeth Williams, Team Canada T&F member Maddy Price, Professional Runner Allie Ostrander, Olympic Swimmer Lia Neal, Team USA Skier Nina O’Brien, Icelandic CrossFit athletes  Annie Thorisdottir and Katrin Davidsdottir, LPGA Golfers Nelly Korda and Jess Korda,Team USA bobsledder Lauren Gibbs, 2021 Fittest American Woman Haley Adams, Dr. Stacy Sims,  WHOOP VP of Performance Science Kristen Holmes, and more.

“Our partnership with WHOOP is creating momentum behind changing the narrative for girls and women in sport. We host live sessions every day on the VOICEINSPORT Platform in effort to destigmatize conversations around important topics like periods, sleep, mental health and more for young girls in sport.” Stef Strack Founder and CEO of VOICEINSPORT.

VOICEINSPORT, which serves as a safe platform where young girls can access mentorship from pro athletes, clinical and non clinical sessions with sport psychologists and nutritionists and content written specifically for them and their needs. But VOICEINSPORT is doing more than offering services to girls on their platform. Girls that join the VOICEINSPORT community have the opportunity to join the VIS Advocate Program - a leadership program for girls in High School and College where they learn about Title IX, evaluate their school and identify 3 things to positively change. 

WHOOP is a personalized digital fitness and health coach that tracks key physiological metrics and provides detailed, actionable feedback to optimize performance via a monthly membership. Grounded in research, WHOOP is committed to supporting women across all life stages and optimizing sleep, recovery and strain. 

“WHOOP enables anyone to unlock their inner potential through a personalized understanding of their fitness and health,” said John Sullivan, SVP of Marketing at WHOOP, “The launch of this new accessory furthers our partnership with VOICEINSPORT as we work together to support and advocate for the next generation of girls as they break barriers on and off the field.”

The WHOOP x VOICEINSPORT band is a symbol of an ongoing partnership between these organizations to provide girls with knowledge on how to understand their body better through training, recovery, and sleep. Chronic sleep deprivation has been correlated with a 68% greater risk of sport-related injury, while longer time spent asleep and longer time spent in REM/SWS sleep are both positively correlated with next-day performance, both cognitive and physical. Source

To learn more about the VOICEINSPORT x WHOOP Partnership check out the WHOOP Page, initial press release announcing the partnership in 2021 and support young girls in sport by purchasing the WHOOP x VOICEINSPORT band today at WHOOP.com.

VOICEINSPORT

VOICEINSPORT provides young women from ages 13 to 26 access to exclusive educational content written by current women athletes, along with mentorship from 150 collegiate and professional athletes, and live, virtual sessions with over 80 of the top experts in sport science, sports nutrition, and sports psychology. Members include sport nutritionists such as Angie Asche, Dr. Stacy Sims and NancyClark; sport science researchers such as Dr. Emily Kraus, Megan Roche, Dr. Allison Brager; sport psychologists like Nicole Detling, Kimberly O’Brien, and athletes such as Colleen Quigley, Rosie Brennan, Lydia Jacoby and more. 

In addition to the launch of the WHOOP x VOICEINSPORT Band, VOICEINSPORT will be giving away 25 VIS Essential Memberships + 25 WHOOP 4.0 devices + Memberships for 6 months throughout the month of April during their MORE VIS SPEAKER SERIES. To enter the giveaway VIS members must sign up for one or all three of the MORE VIS SPEAKER SERIES sessions and 7 winners will be announced during each session. (Applicants must be a women athlete ages between 13 & 26 and in attendance at the session to win).

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About VOICEINSPORT

VOICEINSPORT, the global sports company, provides a membership for digital services in mental health, nutrition, sport science and mentoring from pro athletes to keep girls and women in sport. The VOICEINSPORT membership comes with free access to original articles written by women athletes, weekly podcasts, advocacy tools to drive change and a community forum. Paid services include a mentoring platform designed to increase the visibility to pro & collegiate athlete role models and access to both clinical & non-clinical sessions with the top 80 experts in sport psychology, sport nutrition and women’s health. Founded in 2019, VOICEINSPORT is based in NYC and is self funded by sports industry Executive and Advocate Stef Strack. Visit voiceinsport.com for the latest company news and follow @voiceinsport on Instagram, TikTok, Facebook, Twitter and LinkedIn

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve fitness and health. The WHOOP membership comes with free hardware, a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers and anyone looking to improve their performance. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.

Media Contacts:

VOICEINSPORT Brooke Rodi brooke.rodi@voiceinsport.com, media@voiceinsport.com

WHOOP Melanie Prior press@whoop.com