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Topic: News - February 05 2025
A Record-Breaking Transfer: Redefining Value in Women’s Sport

Chelsea's historic $1.1 million transfer for Naomi Girma marks a pivotal moment in women's soccer, setting a new benchmark for player valuations. VIS Mentors Ode Fulutudilu and Mia Hollingsworth discuss the growing recognition of women’s athletes and how this deal reflects a shift in the global perception of women’s sports.

By: Ella Hackett

VIS Creator

Topic: News

February 05 2025

VIS Article_Feed_Naomi Girma

Image source: Chelsea FC

Chelsea claimed a victory at Villa Park against Aston Villa on Sunday, just days after the WSL transfer window officially closed. The Blue secured multiple successful signings, including the most expensive transfer deal in women’s soccer history. The transfer window generated plenty of buzz in January, but none as sensational as the frenzy created by Naomi Girma. The US defender had several top European clubs ready to offer substantial transfer fees to bring her onto their roster.

In the end, Chelsea agreed to a $1.1 million fee, making Girma the first women’s soccer player to surpass the $1 million mark for a transfer. Not only does this landmark deal set a new world record, but it also marks a pivotal moment in the way women’s players are valued and recognized on the global stage.

We spoke to Ode Fulutudilu and Mia Hollingsworth, VIS Mentors and professional soccer players, who gave their insights on the evolving recognition of women’s athletes. “The game has been on a tipping point for a while now,” Fulutudilu says. She believes that with increasing VISibility and investment, the sport is now poised for even greater breakthroughs in the near future. 

The Historic Move

A transfer fee is a payment made by one club to another in exchange for the rights to a player who is still under contract. Girma was contracted with San Diego through 2026, making a transfer fee necessary. Before Girma broke the record, Racheal Kundananji held the previous high, with Bay FC paying Madrid CFF $787,600 to sign her to the team in February 2024.

Girma’s transfer to Chelsea represents more than just a move to one of the most prestigious clubs in Europe. It sets a new standard for player valuations and signals a future with more opportunities for women athletes.

Investing in the Future

Hollingsworth highlights the importance of investing in leadership and resources. “The understanding of the women's game begins at the top of the ladder with [women] leadership and coaching that can fully shine light on the beauty of the women's game and its unique characteristics and technicalities,” Hollingsworth says. 

“With this deal, it will open the minds of [women] to realize that playing at the next level is not only a passion project but a realistic, sustainable lifestyle that can support all aspects of their wellbeing.”

Mia Hollingsworth, VIS Mentor and professional soccer player

Fulutudilu notes that investments from women CEOs are driving the sport forward. “We need more of them to come on board and support those who are already investing in the game,” Fulutudilu says. The growing support from clubs and investors is crucial to the continued growth of women's soccer. 

Hollingsworth talks about the significance of this moment for young girls, noting, “With this deal, it will open the minds of [women] to realize that playing at the next level is not only a passion project but a realistic, sustainable lifestyle that can support all aspects of their wellbeing.” The VISibility of these high-profile moves creates role models for the next generation, who have tangible examples of success to strive for.

What Girma’s Transfer Means for the Future of Women’s Soccer

This transfer is a clear signal that women’s soccer is entering a new era of financial recognition and respect. Her deal reflects growing appreciation of top women athletes for their skill, marketability, and impact. “When you begin to acknowledge the independent characteristics of women's football, you can appreciate the talent and gifting that each athlete brings to the table,” Hollingsworth says.

To keep driving the momentum of women’s sports, maintaining consistent exposure is essential. “The more people we have watching the game, the more the [women’s] game can depend a bit more regarding the media exposure,” Fulutudilu says. As the fan base expands, so does the VISibility and financial opportunities for women athletes, creating a cycle that strengthens the sport as a whole.

This deal is not just a win for Girma: It’s a reflection of the broader shift happening in women’s sport, where financial barriers are being broken and more investment is flowing into the game. As clubs continue to pour resources into talent, we can expect even more revolutionary moments that will propel women’s sport to new heights.

With these groundbreaking milestones setting the stage, the next generation is primed to shatter even more records and redefine women’s sport.

Take Action

To read more about some of women’s sports historic wins, check out Jeeno Thitikul’s Historic Win: A Step Toward Greater VISibility in Women’s Golf. To learn more about growing the financial value of women athletes, check out The Value in Increasing Sponsorship Deals for Women Athletes. See how you can get involved here.