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SOURCE: NAACP + The Girls' Index: Girls & Sports; The Aspen Institute, 2015; Women in Sport

In celebration of Barbies 65th Anniversary - Barbie and VOICEINSPORT are on a mission to bring more visibility to Role Models in partnership with Venus Williams. Barbie will honor nine athletes around the world – including American Professional Tennis Player Venus Williams – with one-of-a-kind role model dolls made in their likeness. Through initiatives like the Barbie Dream Gap Project, Barbie is committed to leveling the playing field for girls globally. Partnering with VOICEINSPORT - a digital sport platform dedicated to keeping girls in sport, Barbie Role Models will extend their impact through virtual mentoring sessions throughout the year.

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Our collective Impact

Through this partnership, VOICEINSPORT will host inspirational virtual mentoring sessions presented by Barbie with Barbie Role Models on the VOICEINSPORT platform, designed to encourage girls to pursue their interest in sports. The sessions will be free to attend and continue into 2025.

Source: NAACP + The Girls' Index: Girls & Sports ; The Aspen Institute, 2015; Women in Sport
Source: Women In Sport
Source: NAACP + The Girls' Index: Girls & Sports
Source: The Aspen Institute, 2015
Source: Women In Sport

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The dream gap project

The Dream Gap for young girls still exists, but new research shows the challenges don’t lie in girls lacking self-confidence or drive — the gaps often occur in the world around them.

Even though progress has been made toward gender equality, stereotypes and societal biases still exist that can affect a girl’s trajectory and future choices. The Barbie Dream Gap Project is a global mission dedicated to closing the gap by challenging gender stereotypes and helping undo the biases that hold girls back from reaching their full potential.

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