Women’s sports leagues notoriously lack investors as athletes struggle to obtain endorsements. However, the Women’s Tennis Association, or WTA, serves as a catalyst of what women’s leagues can do and the visibility endorsements can bring.
By: Sydney Taylor
VIS Creator
Topic: Culture
August 18 2021
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Did you know women’s tennis athletes are among the highest paid athletes for girls and women in sport?
Serena and Venus Williams. Naomi Osaka. Ashleigh Barty. Simona Halep. Some of the best and biggest names on the Women’s Tennis Association Tour are also some of the highest paid women athletes. You may be wondering why tennis is at the top of the leaderboard.? The answer is simple: endorsements. The biggest brands want the biggest athletes for worldwide exposure.
Although t...