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Topic: Advocacy - April 14 2025
Behind the Lens: Women in Sports Social Media

Women, a group of people who have been historically pushed to the outskirts, are being trusted to run the next wave of sports advertising and public personas, and that is something we should be celebrating. VIS talked with Amanda Arrowsmith, the social and digital manager for the ECHL, on the power of social media, how having women as social media managers affects all women in sports, and why this shift is so important.

By: Ryley Steggall

VIS Creator

Topic: Advocacy

April 14 2025

VIS Article_Feed_Behind the Lens
In recent years, social media has started to absolutely dominate our culture. Especially in sports, social media has completely changed the way people enjoy and interact with their favorite teams - creating a much more immersive atmosphere. Team’s have their own voice and personality across platforms, from interviewing players about their coffee order to dancing with mascots. As it becomes a more and more powerful tool, the people behind sport teams' online presence are basically in ch...
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