There’s no one-size-fits-all running shoe, tennis racquet, or soccer cleat. We try out lots of different ones until we find the one that works best, and we replace them when they become worn out. So why aren’t we doing the same with our sports bras?
By Helene Usher
VIS Creator
& Katie Rizzone
VIS Expert
Topic: Body
February 04 2026
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Young women and girls drop out of sport at a much higher rate than boys. We know that.
There are many variables that make this true, but one we don’t talk about enough? Breast discomfort.
A 2021 study of over 400 women found that 27.4% experienced breast discomfort that prevented them from being active or exercising.
Poorly-fitting sports bras and breast discomfort negatively impact confidence and perfor...
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