PARIS, FRANCE – January 22nd, 2025 – VOICEINSPORT, the global digital platform dedicated to elevating the voices of women athletes and keeping girls engaged in sport, is proud to announce a groundbreaking partnership with Sephora, the world’s leading beauty retailer. This collaboration aims to change the narrative around sport and beauty, emphasizing that all body types belong in sport and that every girl's unique beauty deserves celebration.
LVMH and Sephora hosted Olympic medalists in an exclusive Athletes Lounge at Champions Park, Trocadéro. The lounge provided a haven where athletes could unwind after competition and participate in an unforgettable VIP Experience curated by Sephora.
Athletes selected personalized makeup looks and received professional makeovers from the world's top artists. They engaged in meaningful conversations about the intersection of sport and beauty, sharing insights on body positivity and the importance of embracing one's unique self. Each athlete was presented with personal photos and a commemorative video celebrating their individuality and style. The experience culminated with the athletes stepping onto the Champions Park stage, greeted by thousands of fans, including 20 young girls invited daily to meet their role models.
After the success of the Olympic activation, Sephora is now launching and sponsoring a new Mentoring Series on the VOICEINSPORT platform, offering free access to girls in France and around the world who play sports. Live mentoring sessions will be hosted monthly on the digital platform and will aim to inspire girls to stay active in sports while fostering a positive self-image and love for their bodies. Topics will include body image, confidence, self-care, mental health, and more, all designed to support girls in their athletic and personal journeys.
“We are thrilled to partner with Sephora to create a transformative experience for girls in sport,” said Stef Strack, Founder and CEO of VOICEINSPORT. “Together, we're not just redefining beauty standards; we're inspiring the next generation of women athletes to embrace their uniqueness, both on and off the field. Our goal is to ensure that every girl knows she belongs in sport, regardless of her body type or background.”
“We believe in the power of beauty to uplift and inspire,” said Nessim Khalfi, Global Brand Initiatives Director at Sephora. “By partnering with VOICEINSPORT, we are taking a significant step toward changing the conversation around sport and beauty. We want every girl to feel confident and celebrated for who she is, and this partnership allows us to reach and support girls globally.”
The dedicated partnership webpage, www.voiceinsport.com/sephora, launches today, offering girls free premium memberships and access to the upcoming mentoring sessions. The VIS Mentoring sessions will be hosted monthly on the VOICEINSPORT platform and conducted in french & english. This initiative underscores the shared commitment of VOICEINSPORT and Sephora to foster a supportive community where girls can thrive, feel confident, and stay engaged in sports. Each mentoring session will be hosted by a French Woman Olympic Medalist that is passionate about changing the narrative around body image & confidence for girls in sport. French Olympic women athletes joining the global platform as VIS Mentors include Sarah-Léonie Cysique (Judo - Gold Medalist Paris 24’), Manon Apithy-Brunet (Sabre - Gold Medalist Paris 24’), Angele Hug (Canoe - Silver Medalist Paris 24’), Marine Johannès (Basketball - Silver Medalist Paris 24’), Dominique Malonga (Basketball - Silver Medalist Paris), Iliana Rupert (Basketball - Silver Medalist Paris 24’), Valeriane Ayayi (Basketball - Silver Medalist Paris 24’), Estelle Nze Minko (Handball - Gold Medalist Paris 24’), Laura Glauser (Handball - Gold Medalist Paris 24’) and Cyréna Samba-Mayela (100m Hurdle - Silver Medalist Paris 24’).
About VOICEINSPORT
VOICEINSPORT, the global sports company, provides a community-based platform for digital services in mental health, nutrition, sport science and mentoring from pro athletes to keep girls and women in sport. The VOICEINSPORT membership comes with free access to original articles written by women athletes, weekly podcasts, advocacy tools to drive change and a community forum. Paid services include a mentoring platform designed to increase the visibility to pro & collegiate athlete role models and access to both clinical & non-clinical sessions with the top 95 experts in sport psychology, sport nutrition and women’s health. Founded in 2019, VOICEINSPORT is based in NYC and is self-funded by sports industry Executive and Advocate Stef Strack. Visit www.voiceinsport.com for the latest company news and follow @voiceinsport on Instagram, TikTok, Facebook, X and LinkedIn.
About Sephora
Sephora is the world’s leading global prestige beauty retail brand. With 52 000 passionate employees operating in 34 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us.
Media Contacts:
For VOICEINSPORT:
Lead Michael Evans - mjevansconsultancy@gmail.com and Natalia Cassel - natalia@casselconsultancy.com
Secondary - media@voiceinsport.com
For Sephora:
Bannelier Tiphaine tbannelier@sephora.fr
Global Communications Director
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For more information about the partnership and to sign up for the free mentoring sessions, please visit www.voiceinsport.com/sephora.