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Topic: Advocacy - July 08 2026
It's Time to Stop Pitting Women Athletes Against Each Other on Social Media

Social media has significantly increased attention to women’s sports but has also fueled a trend of pitting women athletes against each other. This undermines our achievements and perpetuates gender stereotypes, which have no room in sports. We spoke with VIS Mentor Kara Goucher, and VIS Expert Ashley Zapata, PsyD, about how this narrative can negatively impact our mental health and the importance of celebrating all women’s accomplishments.

STOP PITTING
Social media has been instrumental in helping to grow the attention surrounding women’s sports. With big time media companies covering women’s games, posting highlights, and interviewing women athletes, access to women’s sports has never been easier. But the recent popularity of women’s sports has highlighted a common trend on social media: pitting women athletes against each other.  Instead of recognizing that multiple women can succeed simultaneously, media outlets and fans feed i...
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