Ever since Name, Image, and Likeness (NIL) legislation came into effect in July 2021, collegiate athletes have been able to capitalize on the communities of fans we’ve built. This means we can make money off of brand deals and partnerships—and women athletes are cashing in.   Owning our NIL rights is a huge win because it gives “women athletes in college an unprecedented amount of control over establishing their worth and owning that value,” says Macaela MacKenzie, author o...